research
Virtualised has an
ongoing research programme, in addition to client-commissioned projects
and reports. Our current areas of interest are Digital Identity and
Service Gateways, and their associated technologies, approaches and
impact.
In order to better understand the practical, commercial and social implications of any technology our approach would typically consider the following key elements:
1) the technology itself - capabilities, drawbacks, development arc, costs, etc.
2) the market - industry players, competitive landscape, distribution channels, business models, legislative issues, etc.
3) the consumer - demographics, habits, price thresholds, likelihood of adoption, etc.
To fulfill strategic research requirements on emerging consumer products and services, we would typically recommend a combination of the following approaches:
a) Executive Summary of existing research - compiled from our own and available consumer and industry research.
b) Qualitative Research - in the form of focus groups and/or one-on-one interviews.
c) Quantitative Research - with appropriate population sets.
d) Systems Modelling - parameterised tools for, e.g. simulating market behaviour.